The Genesis of the Minimum Viable Product (MVP)

MVP The Minimum Viable Product (MVP) isn’t just a buzzword; it’s a fundamental concept in modern product development that has reshaped how startups/sme/large companies alike approach innovation. It’s a strategic approach that prioritizes learning and efficiency, moving away from the traditional, time-consuming “big-bang” product launches. While Frank Robinson coined the term, its widespread adoption and …

Market Analysis – SME/Startups

Market analysis is not a luxury reserved for large corporations with deep pockets Market Analysis is an indispensable, foundational activity for Small and Medium-sized Enterprises (SMEs) and startups. In a business world where the failure rate for new ventures is notoriously high, a comprehensive understanding of the market can be the difference between success and …